Our Values

At Optimize Optical™ Software, our mission is to enable each and every eye care provider with the tools needed to equip him or her with necessary strategies for success in their optical. We realize the challenges that are faced by each of us whose goal is our patients first and we will provide you with a turnkey system to create the best pricing and presentation strategies that always result in a patient first environment. These strategies will simplify your optical process creating a more profitable, efficient, accurate business that is the most patient friendly and centric one possible.